The Brand & Logo

Early in my presidency, I wanted to create a rugged, bold logo for the club that included elements from tool boxes. After reviewing existing graphic elements created by previous club members, I was able to combine these graphics to assemble this logo, serving as the basis for the club's branding. The font is derived from Mishimoto- an auto parts manufacturer, the piston-bear element was created by Kyle J. Frank, and the Bear & Car pattern in the background was created by Ricardo Packer III.

Espresso & Ethanol Branding

Espresso & Ethanol is a car show hosted by the club. In order to gain attention and excitement about the show, I created a series of posters, banners, yard signs fitting within the club brand that were used for the event.
Click on the images to learn more about them.