The creation of a rough masculine brand for collegiate car enthusiasts.
The Brand & Logo
Early in my presidency, I wanted to create a rugged, bold logo for the club that included elements from tool boxes. After reviewing existing graphic elements created by previous club members, I was able to combine these graphics to assemble this logo, serving as the basis for the club's branding. The font is derived from Mishimoto- an auto parts manufacturer, the piston-bear element was created by Kyle J. Frank, and the Bear & Car pattern in the background was created by Ricardo Packer III.
Espresso & Ethanol Branding
Espresso & Ethanol is a car show hosted by the club. In order to gain attention and excitement about the show, I created a series of posters, banners, yard signs fitting within the club brand that were used for the event. Click on the images to learn more about them.
All work is original and was created by Mardaeus Townes., et al. All rights are reserved.